A Cabanga Africa Publication
Africa Thinks Here
On-the-ground business intelligence in South Africa & Eswatini, since July 2019.
Section
The digital landscape is constantly evolving, and businesses that want to succeed in this space need to be able to adapt to change. From new technologies and trends to shifting consumer behaviors and expectations, there are always new challenges to navigate. In this...
TikTok's rise to success is not surprising. The video-sharing app, originally launched in 2016 as Douyin by Chinese tech company ByteDance, has reached 1 billion users faster than any other social media app. In the United States, it has become the most popular place...
Cancel culture is a phenomenon that has gained significant attention in recent years, particularly on social media. Cancel culture refers to the practice of calling out and boycotting individuals or businesses for perceived wrongdoings or controversial statements. The...
Email marketing is a powerful tool that can help businesses to reach and engage customers in a cost-effective way. Despite the rise of new digital channels, email marketing remains one of the most effective ways to connect with customers and drive business growth. In...
Digital advertising has come a long way since its inception, and it continues to evolve at a rapid pace. With new technologies and platforms emerging all the time, the future of digital advertising is exciting and full of possibilities. In this article, we're going to...
A Marketing Strategy of today is the same as a Digital Marketing Strategy, because all marketing is now digital. It is important to make sure that the team responsible for developing and executing a marketing strategy must include Web Designing, SEO & SEM,...
In an age of instant results and DIY, many business owners assume they can do their own digital marketing, and attain desired sales results, without a budget. That does not work and never ends well. It is always important for a business to have a digital marketing...
A traveller planning a fortnight across three Southern African countries still assembles that trip the hard way: a visa application here, a roaming top-up there, a currency counter at every crossing. The Southern African Development Community markets itself, in...
Walk into an agro-dealer in one SADC capital and a farmer can, in theory, buy seed certified under a regional system rather than a purely national one. Walk into the same class of shop two borders away, and the shelf may look identical while the certification behind...