A Cabanga Africa Publication

Africa Thinks Here

On-the-ground business intelligence in South Africa & Eswatini, since July 2019.

Section

Economics

Leveraging Data Analytics for Marketing Automation to Grow a Business

Leveraging Data Analytics for Marketing Automation to Grow a Business

Unilever is a data-driven decision making business that leverages on data analytics for marketing automation to grow its activities in any market, even in Africa. Doing Data Analytics for Unilever SEA in 2005 opened my eyes to data, and over the years I got to realise...

Improving Customer Experience using Data

Improving Customer Experience using Data

FNB is a master in data analytics, improving customer experience using data, resulting in them not only increasing business goals, but even their customers’ goals, especially business bank account holders. Data speaks and when we listen, data can help us in improving...

The Opportunities for Growth using Data as a Business in Africa

The Opportunities for Growth using Data as a Business in Africa

Bill Gates and Microsoft, have demonstrated to the world, with Open AI’s ChatGPT, that there are opportunities for growth using data as a business; and that is possible for businesses in Africa. Data speaks, and when we listen, it can guide us to running our...