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Where does Zambia stand with US and China

by Cabanga Magazine | Jan 25, 2023 | Global & Regional

In recent months, there has been a marked increase in high-level interest and visits to Zambia by international organizations and government officials. This includes visits by International Monetary Fund (IMF) Managing Director Kristalina Georgieva and US Treasury...

The TikTok Formula for Success

by Cabanga Magazine | Jan 25, 2023 | Business, Consumers, Shopping, Ads & E-Commerce

TikTok’s rise to success is not surprising. The video-sharing app, originally launched in 2016 as Douyin by Chinese tech company ByteDance, has reached 1 billion users faster than any other social media app. In the United States, it has become the most popular...

The Rise of TikTok and the Lessons for Business Owners

by Cabanga Magazine | Jan 24, 2023 | Business, Consumers, Shopping, Ads & E-Commerce

From the night of the launch of TikTok at Starbucks, Sandton City, in Johannesburg, I have not stopped learning a lot as a business, from the rise of Tik Tok. The rise of TikTok has been nothing short of astounding. The video-sharing app, which was originally launched...

How to Measure the Success of Your Digital Marketing Campaigns

by Cabanga Magazine | Jan 24, 2023 | Business

Results matter and it is very important to measure the success of your digital marketing campaigns, for growth, brand awareness and lead generation. Measuring the success of your digital marketing campaigns is essential for understanding what works and what...

Reducing Trade Costs and Improving Competitiveness with the AfCFTA

by Cabanga Magazine | Jan 23, 2023 | Business

The African Continental Free Trade Area (AfCFTA) is a landmark agreement that has the potential to significantly impact the growth and development of small businesses in Africa. One of the most significant benefits of the AfCFTA for small businesses is the reduction...
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