The Importance of Branding in Digital Marketing

Branding is an essential aspect of any business and it plays an even more important role in digital marketing as it determines how consumers relate with the company. In a digital age, where there is a constant bombardment of information and options, having a strong...

The Rise of Neobanking in Africa

The new generation of bank start-ups in Africa is just as those in any part of the world; all thanks to digital and the internet of things, called Neobanking. Neobanking is a type of banking service that is offered exclusively through a digital platform, such as a...